Amazon thinks it could quickly dominate Brazil’s e-book market with the Kindle, boosting sales of electronic books to 15 per cent of the publishing market in the first year of operations from 0.5 per cent currently, the industry source said.
Amazon hopes to grab 90 per cent of Brazil’s e-book market, the source added, in part because many Brazilians already download content from its site using readers they bought abroad.
Brazilians account for 1 per cent of the global traffic to Amazon’s websites, according to the company’s information firm Alexa.
That compares to 2.3 per cent in Britain or 1.3 in Germany, where Amazon already has operations.
To gain market share quickly in Brazil, Amazon will likely sell its most basic Kindle model at a subsidized price of under 500 reais ($239 U.S.), three times more expensive than in the U.S. but still bellow rival products, the source said.
That strategy – prioritizing market share over profit – is one that Amazon has used elsewhere, prompting critics to question the company’s ability to make money in the long run.
Amazon has already signed contracts with around 30 Brazilian publishers and is rushing to build a portfolio of some 10,000 electronic books ahead of the end-year shopping season, the source familiar with the company’s plan said.
Kobo — в Японию, Amazon — в Бразилию, раскидывая всех по сторонам и подписывая издателей одного за другим.
Доля бразильцев в трафике Amazon 1,1%, россиян — 0,8%. Перед Россией — еще Мексика, Таиланд и Индонезия.
Kobo Inc., a global leader in eReading, today announced that it will launch its full eReading service in Japan on July 19. The company’s award-winning Kobo Touch™ eReader will be offered to Japanese consumers for ¥7,980 including tax (or $100 USD).
EPUB3 выбрали для поддержки всех радостей японского языка. Базироваться читалка будет на NetFront BookReader от ACCESS. Если я правильно понимаю, то потому Kobo перенесёт двидок и на другие платформы. Может, вслед за Японией, и в другие страны? Например, в Россию ;) Ну, чтобы просто обогнать Amazon и Barnes & Noble…
EPUB 3 Viewers for Japanese, EPUB 3 adoption cases including Manga
Mr. Hiraku Inoue, Vice President Software Engineering, Digital Reading Business Division（DRBD） Sony Corporation Director and Senior Executive Officer Rakuten, Inc.
Mr. Yutaka Tashiro, Digital Business Division – Deputy General Manager SHUEISHA Inc.
Mr. Masashi Okamoto, Digital Business Division – Manager SHUEISHA Inc.
На конференции в Токио IDPF обсудит в том числе и EPUB 3 для манги. Логично
One Big Six executive told me that ebook sales in their shop had reached the mid-30s as a percentage of units sold. That broke down to about 50% of fiction units and 25% of non-fiction.
Nonetheless, that same executive noted a real slowdown in the rate of ebook growth. This is to be expected as the base of sales grows, of course, but it slowed down faster than this house expected. They had seen a 120% increase in ebook units in 2010 and figured they’d see an 80% growth in 2011; it came in at 60%. In short, the rate of increase was cut in half.
These numbers gave this particular executive reason to believe that print demand was begining to stabilize and that it was reasonable to assume that 50% print units might persist into the future, with commensurate new stability for brick-and-mortar stores. I have since been told that a leading executive at another of the Big Six houses shares the same expectation, or hope. Perhaps they all do.
On the other hand…
Another publisher, substantial but not Big Six, has seen much more explosive growth continuing in ebooks and, for that publisher, unit sales for fiction have already gone to well beyond 50% digital.
То есть, короче говоря, 50% — ориентир баланса электронных и бумажных книг на ближайшее время.